Use case
International expansion: hiring fractional talent in a new African market
How to enter Kenya, Ghana or South Africa without opening an office first.
The right first hire
A fractional country lead who has scaled a similar company in the target market — 8–12 days a month for 6 months — will out-learn a full-time hire whose runway you must protect.
Frequently asked questions
Related in For companies
A practical order for engaging fractional executives 6–9 months before a Series B — CFO first, then CMO or CTO depending on the story.
What Nigerian founders pay in NGN for fractional executives, how PAYE / pension / NHF are handled, and how NDPR affects candidate data.
A structured playbook for founders whose CAC has drifted — what a fractional CMO does in the first 90 days.
A plain-language guide to engaging board advisors: vesting, equity ranges by stage, and the FAST agreement AndAssociates ships as standard.
Everything you need to scope, brief, interview and onboard a fractional executive — with African market context and typical NGN retainers.
What a fractional CFO owns, when to bring one in during your funding journey, and what to pay in NGN and USD.