Use case
Preparing for Series B: which fractional roles matter
The sequence of fractional executives most Series B-ready African companies bring in.
The sequence
Bring in the fractional CFO first — the data room, forecast and investor pack take a full quarter to get right. Add a fractional CMO or CTO depending on whether the story is growth or platform. Layer a strategic advisor on FAST equity to open doors on the investor list.
Frequently asked questions
Related in For companies
A structured playbook for founders whose CAC has drifted — what a fractional CMO does in the first 90 days.
Bring in a fractional country lead and a local advisor before you set up an entity. Fastest path into a new African market.
A plain-language guide to engaging board advisors: vesting, equity ranges by stage, and the FAST agreement AndAssociates ships as standard.
Everything you need to scope, brief, interview and onboard a fractional executive — with African market context and typical NGN retainers.
What a fractional CFO owns, when to bring one in during your funding journey, and what to pay in NGN and USD.
What a fractional CMO owns — from ICP and pricing to CAC and channel mix — and when African founders should bring one in.